Steve Jobs

Do you want to spend the rest of your life selling sugar water, or do you want a chance to change the world?

I mean, how many people do you know who are 35 who have been through as much stuff as I have?

It's like, you know, we're building a car, and you go to the customer and say, 'What do you want?' And they say, 'I want a faster car.' And you say, 'Okay, I'll put a bigger engine in it.' And you put a bigger engine in it, and they're still not happy. They want a faster car.

If you just think about 'em, it just happens.

I think the things that people are most passionate about are the things that they love. And if you love what you do, you'll be good at it.

Why join the navy if you can be a pirate?

I want to put a ding in the universe.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

I think the Macintosh will sell 500,000 units in its first year.

That's why I like doing this stuff. It's the only place where you can get a straight answer.

People say, 'Oh, God, if he were still alive, he would have done this, done that.' No. He would have done exactly what he did. He would have gone out and gotten a job.

I don't think I've ever worked so hard on something and had it fail completely.

It's the most powerful computer ever built. It's the best computer ever built. It's the most fun computer ever built.

I will always be connected to Apple. I hope that through my work, I will always be connected to the world.

I think we're having more fun than anybody.

It's not about money. It's about the people you have, and how you're led.

We're not going to be able to do it all. We're going to have to pick the right horses.

It's really simple. We're going to make a phone that's better than anything else out there.

I think we're going to see a lot of really interesting things happen in the next 10 years.

I mean, I think that's why we're here. We're here to put a dent in the universe.