"I don't think I've ever worked so hard on something and had it fail completely."

"You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently."

"I started Apple in my parents' garage when I was 20. We worked our butts off, and we made a lot of mistakes. But we learned a lot, and we got a lot done."

"We just want to make great products."

"We're here to put a dent in the universe. Otherwise, why even be here?"