You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.
Apple co-founder
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"The products suck! There's no sex in them anymore!"
Controversial"That's why I like doing this stuff. It's the only place where you can get a straight answer."
Humorous"I actually think that the PC business is going to be like the truck business. It’s not going to be like the car business where everybody has to have a car. I think that the PC business is going to be …"
Controversial"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
Humorous"I think it’s possible for ordinary people to choose to be extraordinary."
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