"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."

"It's really simple. We're going to make a phone that's better than anything else out there."

"The only problem with Microsoft is they just don't have any taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way. In the sense that they don't think of …"

"We don't get a chance to do that many things, and every one should be really excellent. Because this is our life."

"I actually think that the best way to get things done is to pick a few things and focus on them."