Steve Jobs

What is Apple? Apple is a company that makes tools for creative people.

We don't get a chance to do that many things, and every one should be really excellent. Because this is our life.

I’m probably one of the few people who knows what it’s like to lose $250 million in one year. It builds character.

I think the mobile phone business is going to be the next big wave. And we're working on some things that we think are going to be pretty revolutionary.

I'm a big believer in the power of the human mind. And I think that if you put your mind to it, you can do anything.

The minute you understand that you can poke life and if you push in one thing something will pop out the other side, that you can change it, you can mold it. That's maybe the most important thing. It's to shake off this erroneous notion that life is there and you're just going to live in it, versus embrace it, change it, improve it, make your mark upon it.

The computer is the most remarkable tool that we’ve ever come up with. It’s the equivalent of a bicycle for our minds.

I think that if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.

We hire people who want to make the best things in the world.

It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.

I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.

You have to be a little crazy to do this. You have to be a little crazy to build a computer company.

I'm a firm believer that if you've got a great idea, you should pursue it with all your heart and soul.

The desktop computer industry is dead. Innovation has ceased. Microsoft dominates with no real innovation. That's over. Apple lost. The desktop computer market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.

I think that the Macintosh was one of the most significant things that ever happened in the history of computers.

We've got to make sure that we're doing the right thing for the customer. And if we're not doing the right thing for the customer, then we're not doing the right thing for Apple.

I started Apple in my parents' garage when I was 20. We worked our butts off, and we made a lot of mistakes. But we learned a lot, and we got a lot done.

We've got to make the small things count. We've got to make them sing.

It's not a lot of money, but it's enough to buy a nice car... or a used airplane.

You know, we don't have enough time to be good at too many things.