Steve Jobs

A lot of companies have chosen to go in a different direction. They've chosen to go with the 'open' model. And we've chosen to go with the 'integrated' model. And I think that's what makes us different.

If you don't love it, you're not going to make it through.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful… that's what matters to me.

Innovation distinguishes between a leader and a follower.

Design is not just what it looks like and feels like. Design is how it works.

Stay hungry, stay foolish.

I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.

People think focus means saying yes to the thing you've got to focus on. But that's not what it means. It means saying no to the hundred other good ideas that there are. You have to pick carefully.

Don't let the noise of others' opinions drown out your own inner voice.

We're here to put a dent in the universe. Otherwise, why even be here?

When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. But that's a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.

The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it too.

I think the things that I’ve found most valuable in life are the ones that I found myself. Not the ones that somebody else told me to find.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

I think it’s possible for ordinary people to choose to be extraordinary.

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.

I mean, some people say, 'Oh, God, if [Steve Jobs] got run over by a bus, Apple would be in trouble.' And, you know, I think it wouldn’t be a lot of fun, but there are some really capable people at Apple. My job is to make the whole executive team good enough to be successful without me.

I actually think that the PC business is going to be like the truck business. It’s not going to be like the car business where everybody has to have a car. I think that the PC business is going to be more like the truck business where people will have PCs, but they’re not going to be used by everyone.