"The desktop computer industry is dead. Innovation has ceased. Microsoft dominates with no real innovation. That's over. Apple lost. The desktop computer market has entered the dark ages, and it's goin…"

"If you don't love it, you're not going to make it through."

"It's really simple. We're going to make a phone that's better than anything else out there."

"You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently."

"A lot of times, people don't know what they want until you show it to them. That's why a lot of people at Apple get paid a lot of money, because they're supposed to be on top of these things."