A lot of times, people don't know what they want until you show it to them. That's why a lot of people at Apple get paid a lot of money, because they're supposed to be on top of these things.
Apple co-founder
Interview with BusinessWeek in 1998, explaining Apple's approach to design and innovation.
1998
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"We built the Macintosh for ourselves."
Humorous"I mean, some people say, 'Oh, God, if [Steve Jobs] got run over by a bus, Apple would be in trouble.' And, you know, I think it wouldn’t be a lot of fun, but there are some really capable people at Ap…"
Controversial"I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger."
Controversial"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
Humorous"I'm a great believer in luck, and I find the harder I work the more I have of it."
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