We've got to make sure that we're doing the right thing for the customer. And if we're not doing the right thing for the customer, then we're not doing the right thing for Apple.
Apple co-founder
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"A lot of companies have chosen to go in a different direction. They've chosen to go with the 'open' model. And we've chosen to go with the 'integrated' model. And I think that's what makes us differen…"
Controversial"Stay hungry, stay foolish."
Controversial"A lot of times, people don't know what they want until you show it to them. That's why a lot of people at Apple get paid a lot of money, because they're supposed to be on top of these things."
Controversial"I think that the Macintosh was one of the most significant things that ever happened in the history of computers."
Controversial"We're not going to be able to do it all. We're going to have to pick the right horses."
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