"I mean, some people say, 'Oh, God, if [Steve Jobs] got run over by a bus, Apple would be in trouble.' And, you know, I think it wouldn’t be a lot of fun, but there are some really capable people at Ap…"

"We've got to make sure that we're doing the right thing for the customer. And if we're not doing the right thing for the customer, then we're not doing the right thing for Apple."

"I would trade all of my technology for an afternoon with Socrates."

"It's not about the features, it's about what it does for people."

"You know, we don't have enough time to be good at too many things."