My job is not to be easy on people; my job is to make them better.
Apple co-founder
Explaining his demanding leadership philosophy.
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"Do you want to spend the rest of your life selling sugar water, or do you want a chance to change the world?"
Humorous"I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning."
Controversial"You've baked a really lovely cake, but then you've used dog shit for frosting."
Controversial"You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently."
Controversial"You know, we don't have enough time to be good at too many things."
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