"We innovate by listening to our customers, but also by inventing on their behalf."

"I think it's important to be willing to take risks. If you're not willing to take risks, you're not going to innovate."

"We’ve had a lot of failures at Amazon over the years, but we’ve never regretted trying any of them."

"I think it's important to have a good sense of humor, because life is too short to be serious all the time."

"The thing that I have noticed is that in life, people who are excellent at anything are passionate about it."