"I think it's important to have a purpose in life. Otherwise, what's the point?"

"We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient."

"We are not a 'get big fast' company. We are a 'get good fast' company."

"I believe that the customer is always right. And if they're not, it's our job to make them right."

"I didn't think I'd regret trying and failing. And I suspected I would always be haunted by a decision to not try at all."