"The Internet is a gold rush, and we're in the pick and shovel business."

"We don’t make money when we sell things. We make money when we help customers make purchasing decisions."

"We’ve had a lot of failures at Amazon over the years, but we’ve never regretted trying any of them."

"The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works."

"I think that the most important thing is to be willing to be misunderstood."