"We want to empower people to do more."

"I constantly remind our employees to be afraid, to wake up every morning terrified. Not of our competitors, but of our customers."

"Your brand is what other people say about you when you're not in the room."

"If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to…"

"I think it's important to be willing to be misunderstood, if you're going to innovate. And you should be willing to be misunderstood for a long period of time."