Therefore it is unnecessary for a prince to have all the good qualities I have enumerated, but it is very necessary to appear to have them.
The Prince, political philosophy
The Prince, Chapter XVIII: How Princes Should Keep Faith
1532
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"The people, when they have a good leader, are not afraid to fight; and if they are not afraid, they are strong."
Shocking"For it can be said of men in general that they are ungrateful, fickle, feigners and dissemblers, shirkers of dangers, eager for gain."
Controversial"It is much safer to be feared than loved because love is preserved by the link of obligation which, owing to the baseness of men, is broken at every opportunity for their advantage; but fear preserves…"
Controversial"If a prince wants to keep his state, he must learn how to be not good, and to use or not use this according to the necessity."
Humorous"It is always necessary to take the lesser evil as good."
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