"The principle of war is to be neither too confident nor too fearful."

"Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for…"

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."

"Never venture to attack, unless you are quite sure of success."

"When you are ignorant of the enemy's plans, you cannot prepare for them."