"I have found that by giving the public a little more than they expect, they will always come back."

"Advertising is like learning—a little is a dangerous thing."

"The best way to get rich is to give people what they want, and then charge them for it."

"The best kind of advertising is word of mouth, but you have to get people talking."

"To be a great showman, you must first be a great observer of human nature."