"eventually uh the one of the game wardens drove up and basically said 'What the heck are you doing?' Um and then he showed me the cat tracks of um one of the large cats that had been tracking. me."

"We're not afraid to fail."

"We're not afraid to challenge the status quo."

"We're constantly experimenting and trying new things."

"When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general 'nice to have' market."