"Perfection is very difficult to achieve, and perfection was what I was looking for."

"I'd have a store with a row of vending machines in it. You'd push some buttons and out would come your Big Mac, shake, and fries, all prepared automatically. We could do that; I'm sure Jim Schindler c…"

"It's easy to have principles when you're rich. The important thing is to have principles when you're poor."

"I'm not a fancy guy. I like my hamburgers plain."

"We don't need to be first. We just need to be best."