"It wasn't unusual for managers to get a cream pie in the face, to have to dress up like a clown and greet customers for a day or to shave their heads when a goal was achieved."

"I believe in the American dream."

"I had no idea that I would be so successful. I honestly thought I was just doing my job."

"Walton also had an allergy for bureaucracy. He wanted to reduce the number of layers in the company, from chairman to the store associates."

"I never thought about being rich. I just wanted to be successful."