"The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone."

"The majority of people are controlled by their environment, not by themselves."

"The future of man depends on the control of human behavior."

"The problem with Freud is that he didn't have any data."

"The fact that people are happy, that they feel free, that they do what they want to do, is not a guarantee that they are behaving effectively or that they are doing what is best for them."