"I think it's important to be very transparent. You have to be open and honest with your customers and your employees."

"I believe you have to be willing to be misunderstood if you're going to innovate."

"I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out."

"There are two kinds of companies: those that work to try to charge more and those that work to try to charge less. We will be the second."

"If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to…"