"I think it's possible for ordinary people to choose to be extraordinary."

"Amazon should approach small publishers the way a cheetah would pursue a sickly gazelle."

"If you don't understand the details of your business, you are going to fail."

"I would rather have a small number of customers who are truly passionate about what we do than a large number of customers who are just satisfied."

"We are going to make long-term bets, and some of them won't pay off. But the ones that do will be big."