"The human organism is not a mere puppet, but a complex system that interacts with its environment."

"The way positive reinforcement is carried out is more important than the amount."

"We shouldn't think about what people feel, but about what they do."

"The rat's behavior is lawful, and by lawful I mean it can be predicted and controlled."

"The way in which a child is taught to perform an act is often more important than the act itself."