"The baby is an exquisite instrument, and we must learn to play it properly."

"I did not become a psychologist to cure the sick, but to understand the human condition."

"Man is a machine in the sense that he is a complex system behaving in lawful ways, but the complexity is extraordinary."

"The traditional view of man is an obstacle to a science of behavior."

"The technology of behavior is not a threat to freedom, but a means to achieve it."