"The way in which a child is taught to perform an act is often more important than the act itself."

"The self is a repertoire of behavior appropriate to a given set of contingencies."

"The concept of 'mind' is a verbal invention, an explanatory fiction."

"We are all controlled by the world in which we live, and we are all engaged in controlling the world in which we live."

"The way positive reinforcement is carried out is more important than the amount."