"The common man, no matter how sharp and tough, actually enjoys having the wool pulled over his eyes, and makes it easier for the puller."

"To be a great showman, you must first be a great observer of human nature."

"I don't care what the newspapers say about me as long as they spell my name right."

"The public is more easily humbugged than ever before, because it is so anxious to be humbugged."

"I am a showman by profession...and all the gilding shall show, but the solid gold will never wear off."