Ray Kroc

I never dreamed of being an entrepreneur. I just wanted to be a good salesman.

We are not in the hamburger business. We are in the entertainment business.

I'm not a gambler. I'm a businessman.

The definition of salesmanship is the gentle art of letting the customer have it your way.

If you don't have time to do it right, when will you have time to do it over?

You've got to be in the marketplace. You've got to be where the money is.

I couldn't sleep. I was obsessed with the idea.

Creativity is a highfalutin' word for the work I have to do between now and Tuesday.

I didn't do it for the money. I did it for the love of the game.

My whole life, I've been a salesman. I'm still a salesman.

If you believe in something, you've got to be in it for the long haul.

I'm not a visionary. I'm a pragmatist.

We don't need to be first. We just need to be best.

The bigger you get, the more important it is to stay humble.

I'm not interested in being a small potato.

I'm not a fancy guy. I like my hamburgers plain.

I always say, 'don't quit.'

I'm a great believer in luck, and I find the harder I work, the more I have of it.

The bigger the risk, the bigger the reward.

I'm an old-fashioned guy. I believe in hard work.