B.F. Skinner

The future of man is in his own hands.

Control is not a dirty word.

The consequences of behavior determine the probability of its recurrence.

We are controlled by the world in which we live.

The only way to do great work is to love what you do.

Freedom is a matter of contingencies of reinforcement, not of some inner state of mind.

The fact that people are happy, content, and well behaved, though controlled, is a terrifying indictment of the human condition.

We need to design a world where people behave well because they want to, not because they have to.

The environment not only selects behavior, it maintains it.

The technology of behavior is a promise, not a threat.

We are not responsible for our behavior, but we are responsible for the environment that controls it.

Man is a product of his environment, and the environment is a product of man.